Showcase Scotland

Access the Showcase Scotland delegate's Site

25th – 29th January 2011

Showcase Scotland is a delegate based event which takes place in Glasgow during the world’s largest winter music festival, Celtic Connections. 

Delegates are issued with a pass which gains them access to festival shows which feature either Scottish artists, or artists from our international partnering nation.   Showcase Scotland offers a ‘Spotlight’ on one international partner each year – in 2012 this is Catalonia.

Showcase Scotland will take place during the middle weekend of Celtic Connections, which in 2012 is 25th – 29th January.  First time delegates are encouraged to arrive on the 25th when an early bird reception and first time delegates briefing take place.

How do I register for Showcase Scotland?

You email Susie@activeevents.org.uk for an application form who will reply with instructions on how to proceed.

How much does it cost?

The delegate rate is £100 + VAT.

Are places limited at Showcase Scotland?

Yes, they are limited to 200 and to two people per organisation.

What does my Showcase Scotland pass entitle me to?

Access to all concerts which feature Scottish or Catalan artists in 2011 during the Showcase weekend, as well as access to a host of receptions and seminars, the opportunity to attend a trade fair and sightseeing trip.

How will I benefit from attending Showcase Scotland?

You will see some of the best Scottish talent at the world’s largest winter music festival. You will also network with several delegates, all of whom will be festival organisers, promoters, record labels, agents or other industry professionals.

Who will I meet at Showcase Scotland?

Leading festival and venue promoters from around 25 nations of the world.

Showcase Scotland provides a unique insight to the wealth of fine Scottish artists. I have been privileged for several years now, to get the opportunity to see both established stars and those in the ascendancy in inspiring settings. I have gone on to book numerous performers that I've first seen at Showcase Scotland. Karine Polwart, Julie Fowlis, Steve Byrne, Croft No. 5, Emily Smith, Michael Marra and Aidan O'Rourke are just a few who have made a big impression. Aidan's Sirius composition became the obvious choice to be included in a major new music commission Towersey Festival has received funding for. Seeds sown at Showcase Scotland are growing tall at festivals around the UK and beyond.


Alan Bearman, Towersey Festival

How do I find out who is performing as part of Showcase Scotland?

This is announced through the Showcase Scotland website and is also emailed to each registered delegate. When you arrive you are also given a pocket guide, with a full timetable and biography/contact details of each artist performing.

How many concerts are there?

There are around 45 concerts over 4 days, plus the festival club where you can see short performances from some of the artists performing at the festival. These concerts take place in around 14 venues all within walking distance or a short taxi ride of each other.

Where can I read the full itinerary of events?

Again this is on the website and each delegate receives it by email. It is also in the pocket guide that you will receive on arrival.

Why is Showcase Scotland linked with Celtic Connections?

Many festivals were already attending Celtic Connections, for ‘inspiration’ and programming ideas for their own events. Celtic Connections, Scottish Arts Council and the British Council (Scotland), felt that this formed the basis for an ‘official showcase’ and so Showcase Scotland was established, since growing to become the largest international showcase of its kind in Europe.

Which region is Showcase Scotland partnered with this year?

Nova Scotia.

I am a journalist, can I attend Showcase Scotland?

Journalists should contact the Celtic Connections Press Office to apply for press accreditation. This can be done online

What happens when I arrive?

If you have requested an airport collection you will be met from the airport and taken to your hotel. Once you are settled, or if you are making your own transfer arrangements, you should head into the Glasgow Royal Concert Hall and go to the Showcase Scotland information desk where the team will give you your pass and all additional information you will need.

Do I book my own flight and accommodation?

Yes, unfortunately we cannot provide any extra help with this.

Where can I stay in Glasgow?

Our official hotels are Jurys and Citizen M. Once your registration has been accepted, we will email you details of how to secure the reduced rates. Jurys and Citizen M are both in central locations and not far from all the venues.

What is it?

Approaching its 13th year, Showcase Scotland introduces international and worldwide audiences to new music. Its aim is to secure performances for Scottish based artists on a global scale – creating new audiences for existing artists and introducing new artists to existing audiences

We have a phenomenal wealth of talent in Scotland in traditional, folk and roots music, from every corner of this country. Showcase Scotland gives our artists the chance to play to a global audience, via the representatives who attend this event. As such it is a key part of our showcasing strategy ensuring the best of Scottish musical talent, of all genres, reaches the largest possible audience.

Ian Smith, Head of Music, Scottish Arts Council

When and where does it take place?

Showcase Scotland is hosted as part of Celtic Connections and takes place during the final weekend of the festival. The concerts are all a programmed part of the festival and concert-goers during the final weekend may not even be aware they are attending a Showcase Scotland event.

Showcase Scotland has opened to me a wider world of music and has given me the opportunity to see and give young bands a chance to perform outside their country. It has also given me the opportunity to meet people from other festivals.

Rik Couchez, Deerlycke Folkfestival, Belgium

Who attends?

Musical directors and programmers of leading festivals and venues from around the world are targeted to attend the event and around 60 songwriters, bands and musicians are showcased. A Trade Fair also takes place where promoters meet with artists and their representatives to discuss ‘bookings’. If you see people standing at seated gigs during the Showcase weekend at the festival – they are most likely delegates.

Showcase Scotland provides a unique opportunity to see the best established and up and coming Scottish folk artists and also to meet and discuss ideas with the leading promoters of celtic music from around the world.

Eddie Barcan, Cambridge Folk Festival

Why is Showcase linked with Celtic Connections?

The concerts during the Showcase weekend are produced within Celtic Connections ensuring that promoters and bands benefit from the reaction of a live audience.  New and young artists are deliberately programmed to open all concerts, this way Scottish audiences are introduced to a vast array of new talent. The acts gain experience and exposure and are also seen by worldwide ‘bookers’.

How successful is Showcase Scotland?

Showcase Scotland has had many successes – here’s just a taste of some of the event’s achievements. 

  • 94% of the industry attending have developed lasting contacts and have stayed in touch with a view to the longer term
  • Creation of International festivals and events that feature Scottish artists can be directly attributed to Showcase Scotland. Current existing examples are the USA and Italy
  • Over 500 individual bookings were secured for artists as a result of Showcase Scotland
  • A major recording contract was agreed for the band Aberfeldy on the Rough Trade label
  • The European Broadcasting Union held its A.G.M during Showcase with 16 European Radio Producers attending and CBC (Canada) sent one journalist
  • That the delegate reach was a staggering forty eight million two hundred and sixty three thousand and six
  • By 2005 Showcase was fully subscribed with demand for space so high that a waiting list for delegate attendance was established
  • The first Celtic Music Festival in Columbia has been established. They are in discussions with 2 Showcase artists
  • At least 5 artists secured Canadian tours with Dochas touring for 3 weeks and selling over 800 albums (Dochas showcased in 2004 and so demonstrate the value of the events longevity)